Just made a Stoli Bluberi-Cranberry Sorbet with The East India Co. Hibiscus Cordial! My, oh my, LOUISE http://kck.st/J7iKHm
LOUISE made a new float! Orange Pineapple @BACARDI Sorbet over Heering Cherry Liqueur & soda with cinnamon garnish! It is dee-viiiine~
This is one example of the LOUISE t-shirts that will be screen printed this summer…! Please let me know if you’d like one? Or better yet, pledge on Kickstarter and reserve one for yourself!
…where I’ve been, I’m sorry to have kept you in the dark! I’ve just finished designing and printing LOUISE’s very own brand book which explains the origins of the concept and development of the identity. It looks fabulous and will be presented to my Senior Portfolio class tomorrow. This is the last and final project of my undergraduate career and I’m relieved to say I am finally done!
Now I can fully emerge myself in making more drinks and concoctions with you in mind! Please send any requests to me and I will figure out a nice recipe. I welcome your feedback, always!
I want to thank everyone who has helped me and my Kickstarter get this far. It is wonderful to see all my friends spread the word in helping LOUISE toward becoming a real place with nice things and refreshing treats to serve! Elated!!
Just keep in mind, I have 20 days left, and, to those unaware, this is an ALL OR NOTHING campaign, meaning, if I don’t reach my goal, I don’t get any money towards my business. However, studies prove that once one has met a 30% goal, it is highly likely that the final goal can be met. This is good news! Any and all help is appreciated, madly! Love you all. Please follow LOUISE ontumblr and twitter and Facebook. Also, check out the new website layoutjeezlouisenyc.com!
Pssssst, I’ve mixed a new piragua syrup consisting of Bulleit Bourbon, Campari, Angostura Bitters, to be served in sno-cone form. :) See below. More to come, stay tuned! <3
LOUISE brand book is finished! Done with the paperwork, ready for drinks!!!
Ice Cream + Booze = LOUISE
WHAT IS LOUISE?
LOUISE is a new concept located in New York City that mixes a traditional bar with an ice cream parlour. A tightly curated menu will feature boozy ice creams, sorbets, gelato, shakes, floats, piraguas and many other cold concoctions alongside a full bar and classic cocktail menu. The essence of LOUISE transcends traditional definitions of “dessert” and “liquor,” so the atmosphere will evoke a new social experience full of surprises and unpretentious elegance.
WHY NEW YORK?
New York needs LOUISE. While there are already plenty of bars and ice cream shops in the city, none offer the unique fusion of two rich temptations. LOUISE will provide a flavorful experience to those who are looking for a new kind of bar to those with an experimental palate. LOUISE will bring together a community of dessert experts and enthusiasts to allow frozen treats to be enjoyed year-round, with libations as its main staple for the menu. Every cold creation will be handmade with the finest local produce and organic ingredients to make these treats even more delicious. Additionally, the liquor used to mix drink concoctions will be top shelf and of a craft quality. New Yorkers deserve the best. WHO IS LOUISE? The founder and brains behind LOUISE is Ariel Louise Marie Elias. As a graphic design student, Ariel invented the concept as a part of a senior project at the School of Visual Arts and decided to make it real. LOUISE merges her love of cold cocktail creations with her love of graphic design. Design training often involves creating identities for hypothetical businesses — that has limited impact, her concept was to create both an identity, menu and a service which was as sweet and intoxicating as the design.
GIVE LOUISE SOME LOVE!
LOUISE needs buddies. Your contribution will bring her to life and help seed the initial start-up. Product development and promotion are just some of the operational tasks ahead. While a retail space may be far-off, in the mean time, your contribution will be invested in location scouting, research, appliances, equipment, and building a culinary team. Help LOUISE toward becoming a real place to better serve you refreshing effervescent creations! Say hi to LOUISE:
Hey. LOUISE would just be a dream without people who care. This is my thanks to all who have helped so far, and plan to contribute or support LOUISE in any way! I appreciate you! Especially Monica Estornell and Sarah Peters for filming, Steven Lambiase for editing, Danielle Mitchell for helping build my website, Harry Al-Khatib, Yulsoo Sung, Mine Kavuncu, Elaan Ventura Bourne, Pamela Moore for endless support, and Joe Marianekfrom Pentagram for his design guidance and encouragement. Also, the School of Visual Arts is awesome for posting this on their Kickstarter page, and the SVA Graphic Design Department Chair, Richard Wilde, will definitely get a two-for-one deal.
I’ve never really been a bacon enthusiast, but after my most recent trip home to South Florida, I sipped on a drink that positively perplexed my taste buds. This casual / swanky joint called The Office, located in Delray Beach had me hooked on the “Bloody Elixir,” which consists of vodka, tomato juice, celery salt, white pepper, fresh horseradish, olive juice, pickle juice and BACON!
WOW is all I can say, I’ve never been so satisfied with a savory cocktail. Next time you make your own Mr. & Mrs. T’s concoction at home, toss some bacon in it and be amazed!
Um, not exactly sure how I stumbled upon this, but it’s pretty wonderful. Throw some Polly Pockets in the mix and it’d be a real party.